Business

Business

Why Innovation Needs Great Marketing

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them learn more...

Identifying target customers for a social enterprise

Every type of business, both social and traditional, has many types of customers; however, typically in traditional businesses, the paying customer makes the purchase decision learn more...

9 Low Budget Marketing Strategies Every Startup Can Afford

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The Minority Business Development Agency (MBDA) estimates the average cost to start a business to be in the neighborhood of $30,000; and there’s significant variance in this figure, with some businesses starting out for just a few hundred dollars and others requiring upwards of millions learn more...

Seven Growth Hacking Tools for Startup Success

What does every new startup struggle with the most? Even with a waterfall of investments, great product concepts, and beautiful branding, most startups fail because of one reason: they can’t get the word out fast enough learn more...

Growth Hacking: No Money Marketing for Startups

When Sean Ellis was trying to come up with a new job description for a Dropbox back in 2010, he would have never thought that, "Growth Hacking" would become such a hit among startups learn more...

Does Your Startup Have a Spending Strategy?

Starting a new business involves a host of challenges, and chief among them is knowing what to spend your money on—and how much to spend. You have to consider salaries, marketing budget, office size, technology services, and on and on learn more...

6 Innovative Ways Startups Are Cutting Costs Today

Here is a statistic that no entrepreneur wants to believe - only 20% of companies survive their 10th year after launch, and only 50% of them survive their 5th year after becoming operational learn more...

Tactical Tips for Managing Your Startup’s Cash Flow

As he stood on stage in New York next to former President Bill Clinton, Taylor Scobbie thought he had it made. His startup had just won the Hult Prize, which recognizes outstanding social enterprises. The $1 million in prize money came with only one stipulation: use it to build a for-profit-for-good business that contributes to solving one of the world’s toughest problems learn more...

Startups, It’s Time to Think Like Camels – Not Unicorns

The world has changed. In the wake of Covid-19, and the global recession it has caused, business leaders, innovators, entrepreneurs, and investors are all girding for a long period of extremely challenging conditions in the global market. How can startups and innovators of all stripes survive in such conditions? Many are not prepared learn more...

How to Build a Basic Financial Model in Excel

Watch the video

The Social Enterprise Toolkit

Generally speaking there are 5 types of organizations: small organizations, lifestyle organizations, established companies, high growth companies, and social enterprises. Although social enterprises are in a separate category, this category has a set of sub-categories. A social enterprise is a business with a primary purpose to achieve social benefit objectives. While these businesses should seek to maximize the profitability of the delivery models.  This distinguishes them from charitable business models.  Social enterprises can take the form of either a non-profit or for-profit business and prioritize maximizing the benefits to society, humanity, and the environment by building sustainable business models. Their profits are thus used to fund and grow their social programs and social impact learn more...