Introduction to resources

Introduction to resources

Welcome to C3’s Introduction to resources blog page.


We know how challenging it is to run a company that aims to impact the community and, at the same time, be financially sustainable. Therefore, we have curated our blog pages into five distinct ‘pillars’. Progress in each pillar spurs progress in the others, with the result that the long-sought alignment of your company’s prosperity with the best interests of the planet seems not only possible but achievable.


(1) Social impact
As a social enterprise, creating positive social impact is at the heart of what you do. You should identify, understand, and capture the impact value (positive or negative) of your activities. This process is central to your strategy (are you meeting your mission and vision in the long-term) and may help you secure funding and customers.


(2) Strategy
Strategy is what drives decisions in business. Strategy provides the link between the company and its environment and answers the questions about a business. How will it run? What is the market? How does the business compete against similar businesses? What is the business model and profit potential? What operations are required and how many employees are needed to perform daily functions? An effective strategy helps organisations identify their strengths and weaknesses and decide where your efforts and resources are best spent. These decisions are crucial in ensuring your business has a profitable and sustainable future.


(3) Business
Reaching financial sustainability is key for early-stage companies: customer and revenue growth is a key driver of profitability together with efficiency in customer acquisition costs and careful cash flow management. We know how challenging it is to juggle between multiple performance indicators and make sure that all trends go in the right direction. This pillar is split into two sections, one covering business traction to date, and the other covering operational related aspects.


(4) Governance
Corporate Governance is a system through which a company is managed and controlled. Different rules and practices will apply depending on the type of organization, stage of the company, its investors, size, and industry. Early-stage companies should think about the role of their different stakeholders (founders, employees, investors) and how each of these groups might best support the business’s social mission.


(5) Talent
Early-stage companies have limited cash flow and so convincing top talent to work for you means that you need to build a company with a social mission and vision that excites them, thinking carefully about who you hire and offering long-term growth opportunities for top talent. Once you have some key employees in place, building and maintaining a great company culture where turnover will be low, and people will be happy to work hard will be essential to add value to your company.


We have collated the most relevant and valuable articles within these individual pillars to help support you during your overall learning journey.


We wish you all the very best in your enterprise endeavours to make a change in the world. Happy reading!