MultiChoice just launched the MultiChoice Accelerator to develop and connect 20 SA-based startups in collaboration with Galelo, C3, and DTIC, further connecting them with global investors at the Expo 2020 in Dubai. The accelerator programme is part of the MultiChoice Innovation Fund.
To achieve this, MultiChoice has partnered with C3 (Companies Creating Change) to facilitate this program. C3 is a UAE-based social enterprise with a footprint spread across 17 countries in the Middle East and North Africa. C3’s expert and trainer networks deliver an intensive Investor Readiness (IR) programme which culminates in a series of presentations to an audience of global start-up investors. The journey of the startups will be documented in a new docu-series expected to go live in November 2021. Newzroom Afrika, an SA news channel will cover their journey.
The programme works in collaboration with Galelo Africa, an SA black-owned financial advisory firm managing the MultiChoice Innovation Fund. Galelo Africa will high-qualifying startups in South Africa for the MultiChoice Accelerator programme. Select businesses will receive support in their development of businesses particularly product and business development and financial management.
The MultiChoice Accelerator conducted its opening ceremony on September 19. Among the stakeholders welcomed were C3, MultiChoice, and the Department of Trade, Industry and Competition, and 20 selected South African start-ups from different sectors including fintech, HealthTech, Creative Industries, Sustainability, Agri-Processing, and edtech.
In the next few weeks entrepreneurs will be guided on the on critical business fundamentals while gaining exposure to other expansion and fundraising opportunities. This will include access to C3’s ecosystem of over 4000 experts, 6000 entrepreneurs, and 100 investors. Of the 20 startups participating in the programme, 6 will make it to the weeks-long Expo 2020 in Dubai in January 2022.
Medea Nocentini, C3 co-founder expressed excitement in partnering with “the MultiChoice Innovation Fund to support the 20 South-African start-ups.” The unique C3 learning journey represented a great opportunity for entrepreneurs to acquire knowledge from subject experts and other founders in the cohort. C3 will provide all the support required to connect with a wider network of experts, investors, and bluechip partners spread across the Middle East and North Africa regions.